Marketing Communications Lead

About the role

The Marketing Communications Lead will drive the strategic planning, execution, and continuous optimisation of marketing and communication initiatives in line with the company’s brand vision and growth priorities. This role supports the implementation of brand guidelines, oversees integrated campaigns, and manages relationships with agencies, suppliers, and internal stakeholders.

Key responsibilities

• Develop and implement integrated marketing plans aligned with business objectives and brand strategy.
• Coordinate and execute multi‑channel campaigns (digital, social, print, events) ensuring timelines and quality standards.
• Produce marketing and communication materials such as brochures, newsletters, website content, presentations, and press releases.
• Ensure all communications adhere to approved brand guidelines and messaging frameworks.
• Collaborate with internal teams (business development, projects, HR, management) to align marketing initiatives with business priorities.
• Manage day‑to‑day coordination with external agencies and suppliers for timely delivery of creative outputs.
• Track, analyse, and report on campaign performance and key marketing KPIs, providing actionable recommendations.
• Support budget follow‑up and cost control by reviewing quotations and coordinating purchase orders.
• Conduct market and competitor analysis to identify trends and opportunities.
• Maintain the monthly content calendar and weekly execution tracker.

Required profile

• Proven experience developing and executing integrated marketing plans.
• Strong ability to coordinate multi‑channel campaigns and manage agency relationships.
• Analytical mindset with experience tracking performance metrics and reporting insights.
• Experience supporting marketing budgets and cost‑control processes.
• Capability to conduct market and competitor research to inform strategy.
• Excellent organisational skills for managing content calendars and execution trackers.

Required skills