Performance Marketing Specialist

About the role

My Little Home, a Saudi retail and e-commerce company specializing in premium bedding and bath linens, is hiring a Performance Marketing Specialist in Cairo. The specialist manages and optimizes paid digital acquisition campaigns, initially focused on Google Ads and Meta Ads, and improves the link between media spend, traffic quality, conversion and revenue. It is a hands-on role combining paid media, data analysis, conversion optimization, creative testing and e-commerce growth.

Key responsibilities

• Own Google Ads campaigns (search, Performance Max, shopping, brand/non-brand, remarketing) and Meta Ads (Facebook and Instagram prospecting, retargeting, catalogue), optimizing bids, audiences, creatives and feeds.
• Monitor spend, CPA/CAC, ROAS and revenue against targets, and decide when to scale, reduce or reallocate budget.
• Diagnose underperformance across media, creative, audience, product, pricing, website and tracking, and build campaigns organized by brand, category, intent and funnel stage.
• Work with the E-Commerce team on feed accuracy, Merchant Center issues, landing-page optimization, and CRM campaigns (audiences synced to ads for retargeting, exclusion and lookalikes).
• Test creatives with the creative team, run email and WhatsApp campaigns, and plan seasonal campaigns (Ramadan, Eid, Saudi National Day, seasonal launches).
• Maintain accurate measurement across Google Ads, Meta, GA4 and Google Tag Manager, and report regularly on spend, revenue, ROAS, CAC, orders and creative performance.

Required profile

• 2-4+ years of hands-on performance marketing experience, with proven e-commerce advertising experience.
• Experience with campaign optimization, budget management and GA4 or similar analytics platforms.
• Experience running email and WhatsApp campaigns, including audience segmentation.
• Saudi/GCC e-commerce, retail or home/lifestyle/fashion experience.

Required skills

• Google Ads, Meta Ads Manager, GA4, Google Merchant Center and product-feed tools (essential)
• Google Tag Manager, Meta Pixel/Conversions API (preferred)
• Looker Studio and Search Console (preferred)
• Strong understanding of conversion tracking, attribution, UTM tracking, bidding strategies and performance reporting