Personal Branding Specialist

About the role

We are seeking a creative storyteller who can craft and elevate personal brands for our clients. As a Personal Branding Specialist you will design and execute comprehensive branding strategies, produce engaging content, and manage a dynamic social‑media presence.

Key responsibilities

• Develop and implement tailored personal branding strategies for individual clients.
• Create compelling content for websites and social platforms, leveraging AI‑driven tools for generation and design.
• Adapt content to the specific formats and audiences of Facebook, Instagram, LinkedIn, TikTok and other channels.
• Oversee social‑media accounts, grow online communities, and engage with followers.
• Network with influencers and key industry figures to amplify brand reach.
• Monitor performance metrics, generate reports, and refine tactics based on data.
• Research and adopt emerging AI technologies to improve content creation and brand development.

Required profile

• Bachelor’s degree in Marketing, Communications, or a related discipline.
• Proven experience in personal branding, digital marketing or social‑media management.
• Strong ability to work both independently and as part of a collaborative team.
• Excellent communication and public‑relations skills.

Required skills

• Brand strategy development.
• Content creation for multiple social platforms.
• Social‑media management and community building.
• Data analysis and performance tracking.
• Familiarity with AI content‑generation tools.