Digital Marketing Executive

About the role

We are seeking a creative and data‑driven Digital Marketing Executive to develop, execute and optimise our online marketing strategies. You will work closely with the creative and sales teams to boost brand awareness and generate qualified leads across multiple digital channels.

Key responsibilities

• Plan, launch and manage paid campaigns on Google Ads, Meta (Facebook/Instagram) and LinkedIn.
• Develop and maintain social media content calendars, publishing daily posts and stories.
• Monitor campaign performance using Google Analytics, Meta Business Suite and related tools.
• Analyse data, optimise spend and produce regular performance reports.
• Support SEO initiatives, optimise website content and assist with link‑building.
• Manage email marketing flows and automation using platforms such as Mailchimp and HubSpot.
• Collaborate with designers to create engaging digital assets (videos, banners, stories).
• Track competitors’ online activities and industry trends to identify growth opportunities.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 2–4 years of hands‑on experience in digital marketing, preferably in a similar role.
• Strong analytical mindset with the ability to interpret data and report insights.
• Excellent written communication and copy‑writing skills.
• Detail‑oriented, organised and able to manage multiple projects simultaneously.

Required skills

• Google Ads
• Meta (Facebook/Instagram) Ads
• LinkedIn Ads
• SEO and SEM
• Google Analytics & Search Console
• Email marketing platforms (Mailchimp, HubSpot)
• CRM tools
• Meta Business Suite
• Canva, Buffer or similar content scheduling tools