Digital Marketing Manager

About the role

Spectra Cure Clinic is seeking a Digital Marketing Manager to lead all online marketing initiatives and strengthen the clinic’s brand presence across digital channels. This full‑time, on‑site position in Cairo will focus on driving patient acquisition, enhancing the website experience, and supporting the multidisciplinary team with cohesive messaging.

Key responsibilities

• Plan, launch and optimise paid and organic digital campaigns to generate leads and appointments.
• Manage social media accounts, create content calendars and engage with audiences in English and Arabic.
• Oversee website optimisation, SEO/SEM activities and ensure accurate analytics tracking.
• Collaborate with clinical and administrative teams to produce consistent, evidence‑based content.
• Monitor web analytics, report key performance metrics and adjust strategies based on data insights.
• Stay up‑to‑date with digital marketing trends specific to the healthcare sector.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• Proven experience developing and executing digital campaigns, preferably in a healthcare or clinic environment.
• Strong written and verbal communication skills in English and Arabic.
• Detail‑oriented with the ability to manage multiple projects and meet deadlines.

Required skills

• Social Media Management platforms (e.g., Hootsuite, Buffer).
• SEO/SEM tools (e.g., Google Ads, Moz, Ahrefs).
• CRM or marketing automation systems (e.g., HubSpot, Salesforce).
• Web analytics tools (e.g., Google Analytics).