Digital Marketing Manager – Real Estate

About the role

The Digital Marketing Manager will design and execute a comprehensive digital strategy that builds brand awareness and drives sales for Al-Futtaim Group’s Real Estate and CFC brands. Reporting to the Head of Marketing, the role leads digital performance, oversees all online channels and ensures a strong, innovative digital presence in the real‑estate sector.

Key responsibilities

• Develop, implement and manage the digital marketing strategy aligned with annual objectives.
• Prepare and control the digital marketing budget, ensuring cost‑effective spend.
• Create a digital roadmap and monitor progress against KPIs.
• Optimize company websites, SEO/SEM campaigns and social media platforms to increase traffic, engagement and conversions.
• Analyse competitor activity and market trends to refine tactics.
• Coordinate with regional teams and digital agencies to maintain brand consistency and drive agency performance.
• Execute digital media buying when required and negotiate agency tenders.
• Lead, coach and develop the digital marketing executive and support the wider marketing team on technical requirements.

Required profile

• Proven experience in digital marketing, preferably within real‑estate or related sectors.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Demonstrated capability to manage budgets, agencies and cross‑functional teams.
• Excellent communication and leadership skills.

Required skills

• SEO
• SEM
• Digital media buying