Digital Marketing Specialist

About the role

We are seeking a results‑driven Digital Marketing Specialist to develop and execute data‑focused online campaigns. The ideal candidate will combine strong analytical abilities with hands‑on experience in SEO, SEM, and performance tracking to acquire new customers.

Key responsibilities

• Design and implement comprehensive digital marketing strategies aligned with business goals.
• Optimize website content and architecture for SEO to improve organic rankings.
• Plan, launch, and manage SEM campaigns across Google Ads and other PPC platforms.
• Monitor traffic, conversion, and campaign performance using Google Analytics and related tools.
• Conduct keyword research, competitive analysis, and market trend monitoring.
• Prepare regular performance reports and recommend optimization actions.

Required profile

• Proven experience as a Digital Marketing Specialist or in a similar role.
• Strong analytical and problem‑solving capabilities.
• Excellent written and verbal communication skills.
• Technical background is a plus.

Required skills

• SEO
• SEM
• Google Analytics
• Google Ads / PPC
• Keyword research
• Ahrefs (or similar SEO tools)
• SEMrush (or similar SEO tools)

What we offer

• Competitive salary and benefits package.
• Collaborative and innovative work environment.
• Opportunities for professional growth and leadership exposure.