E‑Commerce Manager – Hotel Digital Strategy

About the role

The E‑Commerce Manager will lead the hotel’s digital presence, driving online revenue across rooms, food & beverage and MICE segments. Reporting to the Director of Revenue, the role combines strategic planning, website oversight and partnership management with OTAs.

Key responsibilities

• Participate in strategic planning, marketing and budgeting, delivering a yearly digital plan across all channels.
• Oversee design, functionality and SEO optimisation of the hotel website (All.com / Brand.com / Standalone) and keep content up‑to‑date.
• Manage relationships with OTAs (Booking.com, Expedia, etc.), optimise listings, run sponsored ads and monitor performance.
• Develop and execute digital marketing campaigns, including SEO, content, email marketing and paid social media (Facebook, Instagram, TikTok).
• Maintain online reputation, respond to guest reviews and coordinate with guest‑relations to resolve issues.
• Analyse data from website, OTA platforms and social channels, produce regular performance reports and identify revenue opportunities.

Required profile

Required skills

• SEO optimisation
• Email marketing platforms
• Social media advertising (Facebook, Instagram, TikTok)
• Data analysis and reporting
• OTA management and sponsored advertising