Market Research Analyst - AI

About the role

The company is seeking a Market Research Analyst with AI expertise to collect and analyze consumer and market data, supporting commercial decisions.

Key responsibilities

• Collect data on consumers, competitors and the marketplace and consolidate information into actionable reports and presentations.
• Analyze local and international markets to inform commercial and economic decisions.
• Design surveys to discover prospective customers’ preferences.
• Compile and analyze statistical data using modern methods and AI applications.
• Perform SWOT analysis and provide competitive analysis on market offerings, pricing, and business models.
• Interpret data, formulate reports and make recommendations.
• Maintain up‑to‑date knowledge of market trends and best practices.

Required profile

• BS degree in Statistics, Marketing or a related field.
• 5‑8 years of market research experience.
• Proficiency in using AI applications for data analysis.
• Proven experience in market research analysis and ability to interpret large data sets.
• Strong communication, presentation, analytical and critical thinking skills.
• Excellent knowledge of statistical packages and MS Office.
• Adequate knowledge of data collection methods such as polls, focus groups and surveys.

Required skills

• AI applications
• Statistical packages
• MS Office