Public Relations Specialist

About the role

Elite is looking for a dynamic Public Relations Specialist to join its Marketing & Communications team in Alexandria. You will be responsible for shaping and executing PR strategies that boost the brand’s visibility, nurture media relationships, and support corporate events and product launches.

Key responsibilities

• Develop and implement public relations strategies that strengthen Elite’s brand presence.
• Build and maintain relationships with journalists, media outlets, influencers, and industry partners.
• Draft, edit, and distribute press releases, media kits, and official announcements.
• Coordinate media interviews, press coverage, and PR campaigns.
• Organise and support corporate events, product launches, and brand activations.
• Monitor media coverage and prepare performance reports.
• Manage influencer collaborations and partnership opportunities.
• Collaborate closely with the Marketing team to ensure consistent brand messaging.
• Track industry trends and competitor activities to identify new PR opportunities.

Required profile

• Bachelor’s degree in Public Relations, Marketing, Mass Communication, or a related field.
• 3–5 years of experience in public relations, communications, or marketing.
• Excellent written and verbal communication skills in Arabic and English.
• Strong storytelling and content‑writing abilities.
• Excellent organisational and project‑management skills.
• Ability to manage multiple projects and meet deadlines.
• Strong interpersonal and networking skills.
• Creative mindset with attention to detail.

Required skills