Sales Manager – Coffee & F&B (Cairo)

About the role

The company is a specialty coffee roastery focused on espresso and filter coffee. We are looking for a full‑time Sales Manager to lead our HORECA and F&B sales efforts from our Cairo office.

Key responsibilities

• Develop and execute sales strategies for the HORECA and F&B segments.
• Identify, acquire and grow key accounts in hotels, restaurant groups, cafés and distributors.
• Lead contract negotiations, pricing and commercial terms.
• Achieve monthly, quarterly and annual sales targets.
• Monitor market trends, competitor activity and pricing strategies.
• Collaborate with Marketing and Operations to ensure brand positioning and service excellence.
• Prepare sales forecasts, budgets and performance reports.
• Manage, coach and develop the sales team to ensure high performance.
• Ensure product placement, visibility and brand representation across all accounts.

Required profile

• 7‑10 years of sales experience in F&B or HORECA, preferably with coffee or premium beverage brands.
• Proven track record in sales strategy development, market analysis and pipeline management.
• Strong leadership and team‑management abilities.
• Excellent communication and interpersonal skills for long‑term client relationships.
• Established network within hotels, restaurants and café sectors is highly preferred.
• Bachelor’s degree in Business, Marketing or a related field (preferred).

Required skills