Search Engine Optimization (SEO) Specialist

About the role

This full‑time, on‑site position (with occasional remote work) is based in the Sheraton district of Cairo. As a Senior SEO Specialist you will shape and execute search engine optimisation strategies, manage content creation, conduct keyword research and track performance metrics while collaborating closely with the marketing team.

Key responsibilities

• Develop and implement effective SEO strategies that support overall marketing objectives.
• Manage content development and optimisation for on‑page SEO.
• Conduct comprehensive keyword research and competitive analysis.
• Monitor, analyse and report on SEO performance using analytics tools.
• Collaborate with cross‑functional teams to ensure SEO alignment with broader campaigns.

Required profile

• Minimum 4 years of hands‑on SEO experience.
• Strong knowledge of technical SEO, content strategy and analytics.
• Bachelor’s degree in Marketing, Advertising or a related field.
• Excellent analytical, problem‑solving and communication skills.

Required skills

• Google Analytics (including GA4)
• SEMrush
• Ahrefs
• Screaming Frog
• Keyword research, on‑page and off‑page optimisation