Senior Marketing Specialist

About the role

Advansys, a solutions provider offering business automation, industrial digitization, low-code development, cloud services, warehouse automation and strategic outsourcing, is hiring a Senior Marketing Specialist in Nasr City. The role covers developing and running marketing strategies and campaigns, tracking results and managing the marketing budget.

Key responsibilities

• Develop and execute marketing strategies
• Plan and run marketing campaigns
• Track key marketing metrics and analyze campaign performance
• Develop and manage the marketing budget
• Conduct market research and competitive analysis
• Collaborate with cross-functional teams
• Ensure consistent brand messaging and adherence to brand guidelines
• Manage external vendors

Required profile

• Bachelor's degree in Marketing, Business Administration or Mass Communication
• 3 to 6 years of professional marketing experience
• Experience on the agency side or on a client-facing corporate side

Required skills

• Digital campaigns, social media management and paid advertising
• End-to-end campaign management and coordination of external agencies or freelancers
• Strong business sense focused on brand scaling, lead generation and revenue targets