Senior Search Engine Optimization

About the role

EduGate is looking for a Senior Search Engine Optimization professional to design and own its end‑to‑end SEO strategy. The role will drive organic traffic, high‑intent student leads, and brand authority across the GCC region, turning the site into a premier educational resource.

Key responsibilities

• Develop and execute a comprehensive SEO roadmap aligned with lead‑generation and brand‑awareness goals.
• Conduct competitive analysis of regional and international education consultancies.
• Define, track, and report KPIs such as organic traffic, keyword rankings, conversion rates, and lead quality.
• Perform deep technical audits, improve crawlability, indexation, Core Web Vitals, mobile‑friendliness, and HTTPS security.
• Implement and manage structured data (Schema markup) for services, FAQs, and local business.
• Lead keyword research in English and Arabic, create content gap analyses, and guide the content team on SEO‑friendly creation.
• Build a strategic backlink profile and manage local SEO listings for UAE offices.
• Configure GA4 and Google Search Console, set up conversion tracking, and run A/B tests to optimize performance.

Required profile

• Senior‑level experience in SEO, preferably within the education or travel sector.
• Proven ability to blend technical SEO expertise with content strategy and regional market knowledge.
• Fluency in English and Arabic for keyword research and content optimization.

Required skills

• Screaming Frog
• Ahrefs
• SEMrush
• Google Analytics 4
• Google Search Console
• Schema markup implementation
• Core Web Vitals optimization

What we offer

• Opportunity to shape the digital presence of a leading education consultancy in the GCC.
• Collaboration with cross‑functional teams including developers and content creators.
• Access to a budget for SEO tools and external resources.