SEO Copywriter (ERP & Software Focus)

About the role

We are looking for an SEO‑focused copywriter who will create and optimise content that showcases our ERP and software solutions. The role blends strategic writing with technical SEO to attract C‑level executives and IT managers.

Key responsibilities

• Develop and publish high‑quality content such as blog posts, whitepapers, case studies, website copy, landing pages, and email newsletters centred on ERP solutions.
• Conduct keyword research and optimise on‑page SEO elements (meta tags, headings, internal links, image alt text) to improve search rankings.
• Translate complex technical concepts about ERP, cloud computing, and business processes into clear, reader‑friendly copy.
• Plan and maintain a content calendar aligned with product launches and industry trends.
• Monitor content performance using Google Analytics and Search Console, adjusting strategies to boost engagement and conversions.
• Collaborate with design, product, and development teams to ensure content accuracy and visual appeal.

Required profile

• Minimum 2 years of content writing experience in the software or SaaS sector; ERP experience is a strong plus.
• Excellent command of English (C1/C2) with flawless grammar and the ability to adapt tone for different audiences.
• Deep understanding of SEO best practices, keyword research tools and Google algorithms.
• Portfolio demonstrating successful SEO‑driven content such as blog posts, case studies, and technical articles.

Required skills

• Ahrefs or SEMrush for keyword research
• Google Analytics and Google Search Console
• Basic HTML/CSS for content formatting
• HubSpot or WordPress content management systems