Social Media Manager – Egypt Partnership Project

About the role

The Social Media Manager will lead the communication effort for a major development partner’s partnership in Egypt. The role focuses on increasing follower numbers, boosting engagement, and raising awareness of the partnership among a largely young audience across multiple social platforms.

Key responsibilities

• Develop and implement a comprehensive social media strategy tailored to each platform (Facebook, Instagram, X, YouTube).
• Create original, engaging content in various formats such as images, videos, infographics, and human‑interest stories.
• Maintain consistent branding and messaging while managing yearly, quarterly, and monthly editorial calendars.
• Increase audience interaction by posting in relevant groups, collaborating with influencers and Youth Ambassadors, and fostering two‑way communication.
• Track, analyse, and report on social media metrics to measure performance and inform optimisation.

Required profile

• Strong understanding of social media dynamics and audience segmentation, especially for youth audiences.
• Proven ability to produce diverse content that resonates with different platform users.
• Excellent communication skills and a collaborative mindset.

Required skills

• Facebook
• Instagram
• X (formerly Twitter)
• YouTube