Digital Marketing Manager

About the role

The Digital Marketing Manager will lead the development and execution of online marketing strategies for Cairo Transport & Touring, focusing on increasing brand visibility and driving customer engagement across digital channels.

Key responsibilities

• Plan, implement, and optimise SEO/SEM campaigns and Google Adwords initiatives.
• Manage CRM tools to nurture leads and improve conversion rates.
• Analyse website performance using Google Analytics and other analytics platforms.
• Coordinate content creation for blogs, social media, email, SMS, and WhatsApp.
• Collaborate with design teams to ensure web pages and digital assets align with brand guidelines.
• Monitor and report on campaign performance, providing data‑driven recommendations.

Required profile

• BSc degree in Marketing, Advertising or a related field.
• Graduated from a foreign school and university.
• Strong attention to detail and ability to work within brand guidelines.
• Fluent English; Arabic proficiency is a plus.
• Experience or knowledge of the tourism sector is preferred.

Required skills

• SEO and SEM
• CRM software
• Google Adwords
• Google Analytics
• HTML
• Web design