Search Engine Optimization Specialist

About the role

We are seeking an experienced SEO Specialist to join our digital marketing team. You will develop and execute SEO strategies that boost our website’s visibility, drive organic traffic, and improve search engine rankings.

Key responsibilities

• Conduct keyword research and identify SEO opportunities.
• Optimize website content, landing pages, and blog posts for on‑page SEO.
• Implement off‑page SEO tactics, including link‑building campaigns.
• Monitor and analyze website performance using analytics tools.
• Perform technical SEO audits and recommend improvements.
• Collaborate with content creators, web developers, and marketing professionals.
• Stay updated with the latest SEO trends and algorithm changes.
• Track, report, and evaluate SEO performance metrics.

Required profile

• Proven experience as an SEO Specialist or in a similar role.
• Strong understanding of search engine algorithms and ranking factors.
• Bachelor’s degree in Marketing, Communications, or a related field (preferred).
• Excellent written and verbal communication skills.
• Ability to work independently and within a team.
• Strong analytical and problem‑solving abilities.

Required skills

• Google Analytics
• Google Search Console
• SEMrush
• Ahrefs
• Moz
• HTML
• CSS