Workshop Concept Manager

About the role

Robert Bosch Egypt is seeking a Workshop Concept Manager to lead the marketing strategy for the Bosch Workshop Concept across the North‑West Africa region. You will be responsible for shaping service offerings, supporting the sales team, and driving network expansion for Bosch Car Service locations.

Key responsibilities

• Plan and execute the marketing strategy for the Bosch Workshop Concept, including budget planning, event coordination and campaign management.
• Develop new value‑added services, define business models, set pricing strategies and launch service packages for the Bosch Car Service network.
• Support sales teams in market implementation and manage relationships with suppliers and internal departments.
• Create mid‑ and long‑term business plans, analyse competitor activities and identify growth opportunities.
• Coordinate regular customer surveys, assess market needs and plan network expansion per country.
• Lead strategic partnerships, support new acquisitions with market‑specific campaigns and oversee contract updates in line with local regulations.
• Report to the Workshop Concept North Africa Team Leader.

Required profile

• University degree in Marketing, Business Administration or a related field.
• Fluent in English and Arabic; French is a plus.
• Minimum 5 years of experience in franchise or network concepts, preferably within the automotive sector.

Required skills

• Microsoft Word
• Microsoft Excel
• Microsoft PowerPoint
• Microsoft Outlook
• SAP