Brand Manager, E&I, Beverages & Meals, MENAP

About the role

Mondelēz International is hiring a Brand Manager for its regional Equity & Innovation marketing organisation in the MENAP region (Middle East, North Africa & Pakistan). The role covers the Beverages & Meals category, with Tang, Philadelphia and Dreamwhip as key brands, and focuses on GCC, Egypt and Pakistan. It reports to the GCBM E&I regional lead.

Key responsibilities

• Create and implement an innovation and renovation strategy aligned with brand vision to drive sustainable growth.
• Define and deliver plans to renovate core brands and strengthen the portfolio through innovation, including managing the portfolio and brand architecture.
• Be accountable for revenue and profit, share innovation-related objectives and monitor performance against KPIs.
• Integrate innovation into marketing communication plans and campaigns, using consumer insights, brand strategy and positioning.
• Lead and drive a regional multi-year equity and innovation agenda for the key brands.
• Work with local marketing teams and creative and media agencies on brand equity communication, brand campaigns and innovation strategy.
• Act as key point of contact for aligning cross-regional and cross-market priorities and allocating resources for innovation and big bets.
• Manage the process of identifying innovation opportunities from pre-launch to market launch, and help develop brand strategy and communication campaigns.

Required profile

• Bachelor's degree in management, marketing or equivalent; a master's degree preferred.
• 5 to 7 years of consumer marketing, brand-building and/or brand-activation experience preferred.
• Experience developing and marketing product innovations at a cross-country level.
• Ability to manage multi-brand and multi-country portfolios with agility and a growth mindset.
• Strong leadership to influence direct teams and core stakeholders, especially remotely.
• Digital-first mindset and consumer-centric thinking.

Required skills

• Marketing in a matrix environment, ideally in the consumer goods industry.
• Analytical and creative skills, balancing commercial and strategic acumen.
• Effective verbal and written communication and executive presentation skills.
• Ability to work cross-functionally with internal teams and external agencies.

The position is full-time, based in Cairo, with no relocation support available.