Content Optimization Coordinator

About the role

instashop, an online local marketplace in the UAE and Egypt and part of the Delivery Hero group, is looking for a Coordinator Content Optimization in Cairo. You will create and maintain high-quality product descriptions and categories for the website and apps, and evaluate AI model outputs for search relevance and product matching accuracy.

Key responsibilities

• Evaluate AI model outputs for e-commerce search relevance and product matching accuracy, working with the AI program team.
• Apply detailed labeling guidelines and follow strict, multi-step annotation workflows.
• Create content for multiple product verticals and develop accurate, compelling product descriptions and categories.
• Collaborate with cross-functional teams to keep branding and messaging consistent.
• Stay up to date on industry trends and best practices so content remains current and accurate.
• Coordinate with clients to keep the database updated with changes.
• Identify edge cases and give clear, actionable feedback to the product team.

Required profile

• Bachelor's degree in Marketing, Communications or a related field.
• 1+ years of experience in product content creation focused on e-commerce.
• Experience in data annotation, content moderation or e-commerce catalog QA is an advantage.
• Fluency in English; strong writing, editing and proofreading skills.
• Solid analytical skills, market research background and strong organizational skills.

Required skills

• Strong command of MS Office.
• Familiarity with e-commerce platforms.
• Comfort navigating retail taxonomies, brand variations and product attributes.
• Able to follow detailed AI labeling guidelines without substituting personal bias.
• Ability to work independently and as part of a team.