CRM Retention Marketing Lead

About the role

Boutiqaat is seeking a CRM Retention Marketing Lead to head its Egypt‑based CRM team. You will design and execute data‑driven, personalized campaigns across multiple channels to engage, retain, and delight millions of customers.

Key responsibilities

• Lead and manage the Egypt CRM team, ensuring smooth daily campaign execution.
• Develop segmentation strategies, lifecycle plans, and retention‑focused campaigns.
• Deploy multi‑channel campaigns via email, WhatsApp, push notifications, and in‑app messaging.
• Oversee quality assurance and content marketing across web, app, digital, and CRM channels.
• Analyze customer data to uncover upselling, cross‑selling, and reactivation opportunities.
• Collaborate with content, creative, and regional marketing teams to maintain brand alignment.
• Conduct A/B testing to optimize messaging, creative, and send times.
• Ensure compliance with brand guidelines and data‑privacy regulations.
• Support strategic planning, forecasting, and mentorship of team members.

Required profile

• Bachelor’s degree in Marketing, Business, or a related field.
• 3–5 years of experience in CRM, retention or lifecycle marketing within e‑commerce or consumer‑focused businesses.
• Fluent in English and Arabic (reading and writing).
• Strong analytical mindset with experience in segmentation and campaign optimization.
• Excellent leadership, communication, and organizational abilities.

Required skills

• Hands‑on experience with CRM and marketing automation tools such as Clevertap or Insider.
• Proficiency in Excel and Google Sheets.
• SQL knowledge (a plus).

What we offer

• Opportunity to shape customer journeys across millions of touchpoints.
• Dynamic, fast‑paced environment with growth and learning opportunities.
• Being part of a movement redefining e‑commerce beauty and lifestyle retail.