CRM Specialist

About the role

Homzmart, Egypt's marketplace for furniture and home goods, is looking for a CRM Specialist to build, launch and maintain customer lifecycle journeys across email, SMS, push and WhatsApp. The role also covers reporting, testing and keeping the automation platform well configured.

Key responsibilities

• Build, launch and maintain lifecycle journeys across email, SMS, push and WhatsApp
• Keep segmentation, list health, deliverability and consent in good order
• Produce cohort and repeat purchase reporting and explain what it shows
• Run tests on timing, offer and journey logic and write up the findings
• Track channel cost and contribution so each journey's value is clear
• Deliver the lifecycle calendar alongside onsite merchandising and creative
• Keep the automation platform configured, documented and working

Required profile

• 2 to 4 years of experience in CRM, lifecycle, email or retention marketing
• Hands-on work in a marketing automation platform, configuring it yourself rather than briefing someone else
• Comfortable with cohorts, repeat purchase rate and segmentation logic in a spreadsheet
• Able to describe a test run, its results and the changes that followed
• Genuine care about deliverability and data hygiene

Preferred

• E-commerce, marketplace or subscription background
• Experience with WhatsApp as a marketing channel
• HTML and a templating language such as Liquid for email builds