Senior Media Buyer

About the role

Homzmart, Egypt's marketplace for furniture and home goods, is hiring a Senior Media Buyer. The role builds, structures and optimises paid campaigns across Meta and TikTok, manages the media budget and coordinates across paid channels to avoid overlap.

Key responsibilities

• Build, structure and optimise campaigns across Meta and TikTok
• Manage daily pacing against the monthly budget and respond to performance anomalies
• Run a weekly creative testing cadence and brief creative accordingly
• Maintain account hygiene across audience exclusions, event quality, Conversions API and pixel integrity
• Report against paid GMV, ROAS and cost per acquisition
• Coordinate across paid channels to avoid overlap and cannibalisation
• Feed onsite and creative insight back into campaign strategy

Required profile

• 3 to 5 years buying on Meta, with TikTok experience
• Independent ownership of significant monthly media spend
• Fluency working from measured data rather than platform-reported figures
• Proven ability to brief and evaluate creative on performance

Required skills

• Strong command of attribution, incrementality and measurement limitations
• Meta and TikTok advertising

Preferred: e-commerce or marketplace experience, server-side tracking implementation, and multi-account or multi-brand experience.