E-Commerce Content & SEO Specialist

About the role

We are looking for an E‑Commerce Content & SEO Specialist to manage and optimise all website content, product listings and on‑page SEO across our online store. The role ensures accurate, engaging product information in both Arabic and English while driving organic traffic and conversion.

Key responsibilities

• Manage and maintain website content, product listings, collections, and categories.
• Upload, update, and organise products while ensuring content accuracy and consistency.
• Write and optimise product titles, descriptions, metadata and SEO‑friendly copy.
• Conduct keyword research and implement on‑page SEO best practices.
• Optimise category, product and landing pages for search visibility.
• Create and publish landing pages for marketing campaigns and seasonal promotions.
• Coordinate with the Design team to publish banners, promotional assets and campaign content.
• Monitor and resolve broken links, redirects, duplicate content and other website issues.
• Improve internal linking, taxonomy and overall site structure.
• Track and analyse SEO performance using GA4, Google Search Console and other tools.
• Ensure all website content is properly localised in Arabic and English.
• Maintain merchandising standards, product categorisation and navigation.
• Collaborate with Marketing, Design and Development teams to continuously improve performance and user experience.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• Minimum 3 years of experience in e‑commerce content management and SEO.
• Hands‑on experience with Shopify, Salla, Magento or similar e‑commerce platforms.
• Strong knowledge of on‑page and technical SEO fundamentals.
• Experience using Google Search Console, Google Analytics 4, Ahrefs, SEMrush and Screaming Frog.
• Excellent copywriting and content optimisation skills for e‑commerce products.
• Experience managing large product catalogs with thousands of SKUs.
• Strong understanding of website merchandising, taxonomy and navigation.
• Excellent attention to detail and organisational skills.
• Basic understanding of UX principles and customer‑journey optimisation.
• Ability to work collaboratively with designers, developers and marketing teams.
• Strong analytical and problem‑solving abilities.

Required skills

• Shopify
• Salla
• Magento
• Google Search Console
• Google Analytics 4 (GA4)
• Ahrefs
• SEMrush
• Screaming Frog
• Schema Markup
• HTML/CSS
• ChatGPT
• Jasper
• Adobe Firefly