General Manager – Consumer Goods Business in Egypt

About the role

We are seeking a commercially driven General Manager to lead a full‑stack consumer goods operation in Egypt. The successful candidate will own the business’s growth, profitability, and market expansion while staying close to customers and distributors.

Key responsibilities

• Define and execute the overall business strategy and growth agenda for Egypt.
• Drive commercial performance across customers, distributors, and sales channels.
• Strengthen route‑to‑market effectiveness and increase market coverage.
• Lead both commercial and operational teams to meet business objectives.
• Manage P&L, ensure profitability, and improve operational efficiency.
• Build and maintain strong relationships with customers, distributors, and key stakeholders.
• Lead transformation, capability building, and performance‑improvement initiatives.

Required profile

• Proven experience as a General Manager, Country Manager, Managing Director, Business Unit Head, or senior commercial leader with full business responsibility.
• Strong background in FMCG, Food & Beverage, Consumer Goods, or related sectors.
• Demonstrated ownership of P&L and overall business performance.
• Experience leading both commercial and operational functions.
• Deep understanding of distributor‑led business models and route‑to‑market strategy.
• Track record of driving growth, market expansion, and business transformation.
• Excellent stakeholder management and leadership capabilities.

Required skills