Growth Marketing Manager

About the role

We are seeking a data‑driven, entrepreneurial Growth Marketing Manager to own the full acquisition, retention and monetisation funnel for our web and mobile ecosystem. The role focuses on scaling active users, driving digital gift‑card sales and launching highly localized growth experiments for the Saudi Arabian market.

Key responsibilities

• Design and execute end‑to‑end growth strategies to increase new user acquisition, activation, repeat purchases and LTV while optimising CAC.
• Plan, launch and scale paid campaigns across programmatic networks, Google Ads, Snapchat, TikTok and Meta platforms.
• Localise marketing messaging and seasonal promotions (Ramadan, National Day, Founding Day) to resonate with Saudi consumers.
• Collaborate with product and commercial teams to build growth loops around high‑demand digital cards and gaming items.
• Drive mobile app adoption using push notifications, SMS, in‑app triggers and marketing automation tools.
• Continuously track eCommerce and growth metrics (conversion, AOV, ROAS, churn) and translate data into actionable experiments.

Required profile

• 5‑7+ years in Growth, Performance or Lifecycle Marketing within a fast‑paced eCommerce, marketplace or consumer fintech environment.
• Deep understanding of the Saudi digital ecosystem, shopping habits and seasonal behaviours.
• Fluent in Arabic and English, both written and spoken.
• Strong analytical ability to work with large datasets and reporting tools.

Required skills

• Google Ads, Snapchat, TikTok, Meta advertising platforms.
• Google Analytics, Google Data Studio, Firebase, Mixpanel, AppsFlyer, Adjust.
• SEO, ASO, CRO techniques.
• Marketing automation tools such as Braze, Insider, Clevertap, MoEngage.