Marketing & Content Lead

About the role

Kangaroo, a creative studio and concept store in Downtown Cairo, is seeking an experienced Marketing & Content Lead to shape its brand narrative across digital channels. This full‑time, onsite role is perfect for a marketer who thrives in a design‑led environment and enjoys collaborating with artists, makers, and the creative community.

Key responsibilities

• Plan and execute content calendars and marketing campaigns aligned with Kangaroo’s creative vision.
• Manage all social media platforms, including Instagram and TikTok, to grow audience engagement.
• Coordinate influencer collaborations and partnerships.
• Oversee website content updates and ensure brand consistency.
• Organise and direct photo‑ and video‑shoots for product and lifestyle assets.
• Track performance metrics and adjust strategies accordingly.

Required profile

• Minimum 2 years of experience in marketing, content creation, or brand management.
• Strong organizational, communication, and project‑management abilities.
• Passion for design, fashion, homeware, art, and the broader creative industry.

Required skills

• Proficiency with Instagram.
• Proficiency with TikTok.
• Solid understanding of digital marketing principles.