Pre‑Seller – Modern Trade (Sales Execution)

About the role

The Pre‑Seller – Modern Trade is responsible for driving sales volume, maximizing product visibility and ensuring flawless execution of commercial agreements within key modern‑trade accounts such as hypermarkets and large supermarket chains. The focus is on securing high‑volume orders, maintaining on‑shelf availability and building strong relationships with store managers.

Key responsibilities

• Visit assigned modern‑trade outlets on a structured route to generate orders that meet or exceed monthly volume and value targets.
• Align orders with national and account‑specific promotional calendars, ensuring accuracy and completeness.
• Submit daily sales reports and visit logs to the Sales Supervisor.
• Monitor back‑room and shelf stock levels to prevent out‑of‑stock situations.
• Coordinate with logistics to guarantee timely deliveries and maintain healthy stock days‑on‑hand.
• Apply FIFO discipline, manage near‑expiry products and minimise returns.
• Track competitor activity, shelf‑space disputes and promotional actions, reporting daily.

Required profile

• Experience in retail or modern‑trade sales execution.
• Strong relationship‑building skills with store managers and section heads.
• Ability to work autonomously on a defined route and meet strict KPIs.
• Attention to detail for stock checks, FIFO application and promotional compliance.

Required skills