Public Relations Specialist

About the role

Limitless Naturals, a fast-growing wellness brand founded in 2020 and now expanding into selected international markets, is looking for a Public Relations Specialist. The role contributes to the brand's visibility and reputation while supporting its mission of enhancing human health and well-being.

Key responsibilities

• Plan and execute influencer marketing and public relations activities across the organization.
• Develop and run campaigns that improve the brand's visibility and reputation.
• Build and maintain relationships with influencers, opinion leaders, journalists and digital content creators, including their selection, briefing, contracting and performance analysis.
• Work with the marketing team and digital marketing, design and PR teams to keep messaging consistent and maximize campaign reach and engagement.
• Manage and optimize CRM (influencer relationship management) tools, and track, analyze and report campaign performance and ROI.
• Support corporate campaigns and product communications through storytelling and creative digital collaborations.

Required profile

• Bachelor's degree in Marketing, Communications or Business Administration.
• 1-2 years of experience in PR, influencer marketing or digital communications, preferably in the FMCG industry.
• Proven success in influencer relationship management, campaign execution and performance analysis.

Required skills

• Strong understanding of digital trends, social media platforms and content dynamics.
• Excellent communication, negotiation and stakeholder management skills.
• Creative mindset with strong analytical and strategic thinking.