Retail Channel Manager – Modern Trade

About the role

The Retail Channel Manager drives Red Bull’s sales strategy within modern trade channels such as supermarkets, hypermarkets and chain stores. This entrepreneurial position is responsible for developing and executing business plans that deliver sales, volume and profitability targets for major national off‑premise customers.

Key responsibilities

• Establish and nurture professional relationships with key personnel in modern trade accounts.
• Meet assigned targets for profitable sales volume and strategic objectives.
• Lead joint strategic account planning, setting financial targets and milestones for 1‑ and 3‑year periods.
• Develop and implement customer‑specific account plans to grow the category, increase sales and maximize profitability.
• Negotiate and close agreements with key channel customers.
• Identify market demand drivers and create channel plans that achieve topline and bottom‑line goals.
• Propose and sell‑in new brands, products and execution tools.
• Monitor competitor activity and devise mitigating strategies.
• Own channel budget, ensure ROI, and control spending.
• Track sales performance, analyze results and take corrective actions.

Required profile

• Sharp, analytical and persistent mindset.
• Entrepreneurial spirit with a strong commercial orientation.
• Ability to identify opportunities, set targets and deliver initiatives.
• Excellent relationship‑building and negotiation skills.
• Strong understanding of modern trade dynamics and category growth drivers.

Required skills