Route to Market Manager

About the role

The Route to Market Manager will shape and execute the company’s go‑to‑market strategy across all channels and regions, driving growth by uncovering white‑space opportunities and optimizing distribution networks.

Key responsibilities

• Develop and implement a comprehensive Route to Market (RTM) strategy for all channels and geographies.
• Identify market gaps and launch new growth initiatives through channel, geographic and customer expansion.
• Design and optimise territory structures, routing plans, distributor footprints and service models.
• Lead channel development to maximise market coverage, product availability and execution excellence.
• Analyse market, customer and commercial performance data to recommend strategic actions.
• Drive business development projects such as new distribution centres, territories and emerging channel opportunities.
• Collaborate with Sales, Trade Marketing, Supply Chain, Finance and other functions to deliver commercial growth initiatives.
• Define, monitor and govern RTM KPIs to continuously improve sales effectiveness and distribution efficiency.

Required profile

• Bachelor’s degree in Business Administration or related field.
• Minimum 10 years of experience in route‑to‑market, distribution, or commercial strategy roles.
• Strong analytical and reporting capabilities.
• Excellent written and verbal communication skills.

Required skills

• Advanced proficiency in Microsoft Excel.
• Advanced proficiency in Microsoft PowerPoint.