Senior Director, Customer Development & Digital Commerce

About the role

The Senior Director, Customer Development & Digital Commerce leads the integration of customer development, digital commerce and system‑wide execution to drive sustainable volume, value and market‑share growth across the franchise. Reporting to Franchise leadership, the role shapes a unified commercial strategy that accelerates omnichannel growth and builds future‑ready capabilities.

Key responsibilities

• Define and execute a franchise‑wide Customer Development strategy across Modern Trade, E‑Commerce, Q‑Commerce, QSR, On‑Premise, O2O and Travel channels.
• Deliver profitable volume, value and share growth aligned to Annual Business Plans and Long‑Range Plans.
• Lead an integrated Digital Commerce and Digital Business Strategy embedded in commercial planning.
• Accelerate B2B, E‑Commerce and digital execution models across customers and bottlers.
• Navigate and align a 30+ bottler ecosystem, ensuring execution excellence and system collaboration.
• Develop strategic, value‑creating customer and enterprise digital partnerships.
• Lead, coach and develop a high‑performing senior team and act as a capability multiplier across franchise teams.

Required profile

• 15+ years of progressive leadership experience in FMCG or consumer‑goods environments.
• Deep expertise in Customer Development, Commercial Strategy, Digital Commerce or Operations.
• Proven success delivering results in complex, multi‑market and multi‑partner systems.
• Strong people leadership, executive influence and change‑leadership capability.
• General management capability with P&L accountability.
• Strategic and systems thinking with a strong execution orientation.
• Agile and change‑leadership mindset.

Required skills

• Customer Relationship Management (CRM) systems

What we offer

• Opportunity to shape franchise‑wide commercial strategy in a multi‑bottler environment.
• Leadership of a senior, high‑performing team.
• Exposure to a broad digital ecosystem and innovative commerce models.