Senior Marketing Manager

About the role

Americana Restaurants is seeking a Senior Marketing Manager to lead the development and execution of its overall marketing strategy across the MENA region. The role will drive brand growth, customer engagement, and revenue generation for a portfolio that includes KFC, Pizza Hut, Hardee’s, Krispy Kreme and other leading brands.

Key responsibilities

• Develop and implement a comprehensive marketing strategy aligned with corporate vision and growth targets.
• Ensure consistent brand positioning and identity across all channels and touchpoints.
• Plan and execute integrated campaigns, covering digital, social media, and offline activations.
• Lead, mentor and build a high‑performance marketing team.
• Analyse market trends, customer insights and competitor activity to inform strategic decisions.
• Manage the marketing budget, optimise resource allocation and maximise ROI.
• Drive digital transformation initiatives to enhance online presence and performance marketing.
• Define and monitor KPIs to evaluate campaign effectiveness and overall impact.

Required profile

• Bachelor’s degree in Marketing, Business Administration or a related field (MBA preferred).
• 12–15 years of progressive marketing experience, including at least 5 years in a leadership role.
• Proven track record of delivering successful brand‑growth and revenue‑driving strategies.
• Experience in the food & beverage, retail or FMCG sector.

Required skills

• Digital marketing
• Performance marketing
• Social media management
• Brand management