Senior PR Specialist – Luxury Fashion

About the role

Worood, a leading luxury fashion brand, is seeking a Senior PR Specialist to shape and amplify its brand narrative. You will lead high‑impact public‑relations initiatives that reflect the brand’s sophisticated tone and aesthetic.

Key responsibilities

• Design, execute, and oversee PR campaigns from concept through delivery, ensuring alignment with brand identity.
• Plan and coordinate PR packages, managing selection, dispatch, and coverage tracking.
• Create press releases, brand stories, and collaboration briefs with a refined, consistent voice.
• Monitor and analyse media coverage, PR performance metrics, and campaign impact.
• Collaborate with marketing, content, and creative teams to maintain unified messaging.
• Support event communications and manage PR activities for brand launches and media gatherings.

Required profile

• Bachelor’s degree in Public Relations, Communications, or a related field.
• 2–5 years of experience in fashion, beauty, or luxury PR.
• Excellent writing and communication skills in English and Arabic.
• Strong understanding of influencer marketing and digital PR trends.
• Proven coordination, multitasking, and reporting abilities.
• Keen eye for detail, visual storytelling, and luxury positioning.

Required skills

What we offer

• Opportunity to work with a prestigious luxury fashion brand.
• Hybrid work arrangement in New Cairo.
• Collaborative environment with marketing, content, and creative teams.