Senior PR Specialist – Luxury Fashion
WOROOD · Nouveau Caire
Description du poste
About the role
Worood, a leading luxury fashion brand, is seeking a Senior PR Specialist to shape and amplify its brand narrative. You will lead high‑impact public‑relations initiatives that reflect the brand’s sophisticated tone and aesthetic.
Key responsibilities
- Design, execute, and oversee PR campaigns from concept through delivery, ensuring alignment with brand identity.
- Plan and coordinate PR packages, managing selection, dispatch, and coverage tracking.
- Create press releases, brand stories, and collaboration briefs with a refined, consistent voice.
- Monitor and analyse media coverage, PR performance metrics, and campaign impact.
- Collaborate with marketing, content, and creative teams to maintain unified messaging.
- Support event communications and manage PR activities for brand launches and media gatherings.
Required profile
- Bachelor’s degree in Public Relations, Communications, or a related field.
- 2–5 years of experience in fashion, beauty, or luxury PR.
- Excellent writing and communication skills in English and Arabic.
- Strong understanding of influencer marketing and digital PR trends.
- Proven coordination, multitasking, and reporting abilities.
- Keen eye for detail, visual storytelling, and luxury positioning.
Required skills
What we offer
- Opportunity to work with a prestigious luxury fashion brand.
- Hybrid work arrangement in New Cairo.
- Collaborative environment with marketing, content, and creative teams.
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WOROOD
Nouveau Caire