Senior Social Media Journalist – Arabic DARS

About the role

The BBC is looking for a senior journalist to lead the social media output of BBC Dars Arabic. Based in Cairo, you will shape digital‑first content that engages teenage audiences across the Arabic‑speaking world and supports the programme’s growth on social platforms.

Key responsibilities

• Develop and deliver an engaging social media strategy for BBC Dars Arabic, adapting programme content for teenage audiences.
• Produce and publish high‑quality digital‑first content across platforms such as YouTube Shorts, Instagram Reels, TikTok and others.
• Maintain BBC editorial standards, ensuring accuracy, impartiality, fact‑checking and compliance with safeguarding guidelines.
• Monitor audience insights, use social listening and analytics tools to identify opportunities and optimise performance.
• Collaborate with editorial colleagues to assess editorial risks and uphold journalistic integrity.

Required profile

• Proven experience creating and editing social media content for young audiences.
• Strong knowledge of current digital trends and platform‑specific formats.
• Excellent copywriting and community‑management abilities.
• Ability to work in Cairo and meet local terms and conditions.

Required skills

• Video production
• Thumbnail creation
• Social listening tools
• Analytics tools