Social Media Marketing Manager

About the role

We are seeking a Social Media Marketing Manager to lead our social media presence in Markaz Tanta. The role involves planning, implementing, and monitoring social media strategies to boost online visibility and audience engagement.

Key responsibilities

• Create, schedule, and publish engaging social media content across platforms.
• Optimize posts for maximum engagement and search visibility.
• Manage interactions with followers and respond to comments and messages.
• Analyze performance metrics and adjust strategies based on data insights.
• Collaborate with other marketing teams to ensure content aligns with broader campaigns.
• Stay updated on social media trends and identify innovative ways to reach target audiences.

Required profile

• Proficiency in Social Media Marketing and Social Media Optimization (SMO).
• Strong communication skills for interacting with audiences and internal teams.
• Experience in content strategy and writing engaging, targeted copy.
• Analytical ability to interpret metrics and refine approaches.
• Knowledge of common social media platforms and management/analytics tools.
• Proactive attitude toward staying current with trends and best practices.
• Bachelor’s degree in Marketing, Communications, or related field (preferred).
• Experience in digital marketing or agency environments is a plus.

Required skills

• Social Media Marketing
• Social Media Optimization (SMO)
• Content Strategy
• Copywriting
• Social Media Analytics Tools
• Familiarity with major platforms (Facebook, Instagram, LinkedIn, Twitter)