Social Media Marketing Specialist

About the role

ALAANAK is looking for a creative, data‑driven Social Media Marketing Specialist who can turn ideas into viral, high‑converting campaigns. You will craft compelling digital stories, optimise paid ads, and use audience psychology to drive real growth for our clients.

Key responsibilities

• Develop and execute innovative social media strategies across Facebook, Instagram, TikTok and LinkedIn, tailored to each client’s brand.
• Create persuasive copy that captures attention instantly and leverages sales psychology.
• Plan, launch and optimise paid advertising campaigns to maximise reach and ROI.
• Monitor performance metrics, produce data‑driven reports and recommend actionable improvements.
• Stay ahead of platform updates, algorithm changes and emerging digital trends.
• Maintain brand tone of voice and foster community engagement to build loyalty.

Required profile

• Minimum 2+ years of proven experience as a Social Media Specialist, preferably in an agency setting.
• Strong understanding of consumer behavior, persuasion principles and viral engagement drivers.
• Excellent analytical ability to interpret data and translate insights into marketing solutions.
• Creative mindset that rejects generic templates and seeks out‑of‑the‑box ideas.
• Effective communication skills for collaboration with designers and video creators.

Required skills

• Facebook
• Instagram
• TikTok
• LinkedIn

What we offer

• A dynamic, supportive and innovative work environment.
• Opportunities to work on diverse, impactful projects that enhance your portfolio.
• Competitive salary based on experience and expertise.