Social Media Marketing Specialist

About the role

We are looking for a full‑time Social Media Marketing Specialist to join our digital agency in Qesm 1st El Montazh. You will design, launch and optimise campaigns on platforms such as Facebook, Instagram and TikTok to boost brand awareness, engagement and conversions.

Key responsibilities

• Plan, create and schedule social media posts and paid campaigns.
• Write compelling captions and coordinate with designers for visuals and motion graphics.
• Maintain a consistent brand voice across all channels.
• Monitor performance metrics, generate regular reports and use insights to refine strategies.
• Engage with the online community by responding to comments and messages.
• Collaborate with the digital marketing team on integrated multi‑channel initiatives.
• Stay up‑to‑date with platform trends, algorithm changes and best practices.

Required profile

• Strong background in social media and digital marketing, including campaign planning, execution and optimisation.
• Experience working in a digital agency or similar environment is preferred.
• Effective communication and teamwork skills to work closely with designers, content creators and clients.
• Organised, detail‑oriented and able to manage multiple pages, campaigns and deadlines.

Required skills

• Proficiency with social media management tools such as Meta Business Suite, Hootsuite and Buffer.
• Ability to analyse native platform insights and translate data into actionable improvements.
• Basic understanding of SEO principles and how social media supports broader digital strategies.