Social Media Specialist – Fashion Background

About the role

We are looking for a Social Media Specialist with a fashion background to develop and execute our social media strategy, create engaging content, and strengthen our online community.

Key responsibilities

• Build and execute social media strategy through research, platform selection, benchmarking, messaging and audience identification.
• Generate, edit, publish and share daily content (text, images, video or HTML) that builds meaningful connections.
• Set up and optimise company pages on each platform to increase visibility.
• Moderate user‑generated content according to community policies.
• Create editorial calendars and syndication schedules.
• Analyse social data/metrics, derive insights and act on best practices.
• Collaborate with customer relations, sales and other departments to manage reputation and coordinate actions.

Required profile

• 2‑3 years experience in social media marketing or as a Digital Media Specialist.
• Excellent consulting, writing, editing, presentation and communication skills.
• Positive attitude, detail‑oriented and strong multitasking ability.

Required skills

• Social analytics tools
• Web design and web development
• CRO (Conversion Rate Optimisation)
• SEO (Search Engine Optimisation)