Instructor – Strategic Planning in Marketing

About the role

We are looking for an experienced instructor to deliver a comprehensive course on Strategic Planning in Marketing. The role involves designing engaging lessons, integrating real‑world case studies, and aligning the curriculum with current industry standards.

Key responsibilities

• Deliver high‑quality instruction focused on strategic planning within marketing.
• Design and develop lesson plans, presentations, and assessment materials.
• Incorporate real‑world case studies and emerging marketing trends into teaching.
• Assess student progress through assignments, discussions, and examinations.
• Provide academic guidance and support to a diverse learner cohort.
• Collaborate with academic coordinators and adhere to institutional standards.
• Submit timely reports on attendance, performance, and outcomes.

Required profile

• Minimum Master’s degree in Marketing, Strategic Management or related field (PhD/DBA preferred).
• At least 5 years of industry experience in strategic planning or marketing management.
• Minimum 2 years of teaching or training experience in higher education or professional development.
• Strong command of English, both spoken and written.

Required skills

• SWOT analysis
• PESTEL analysis
• Porter’s Five Forces
• BCG Matrix
• Digital marketing
• Customer segmentation
• Branding