Assistant Marketing Manager – El Gouna

About the role

The Assistant Marketing Manager will support the Senior Marketing Manager in creating and executing strategies for new digital platforms and market segmentation, with a focus on real‑estate and destination marketing in El Gouna. This role combines analytical research, campaign coordination, and brand stewardship to drive customer acquisition, retention, and overall market growth.

Key responsibilities

• Assist in developing and launching strategies for new platforms and detailed market segmentation.
• Optimize website and mobile application performance for a seamless user experience.
• Define target audiences, market positioning, and appropriate marketing channels.
• Oversee digital and offline marketing campaigns, ensuring clear product value communication.
• Integrate marketing communications across El Gouna Town, real‑estate projects, and broader destination branding.
• Conduct market research and competitor analysis to inform strategic decisions.
• Coordinate with internal teams, external agencies, and stakeholders for project delivery.
• Identify advertising and sponsorship opportunities aligned with corporate objectives.
• Prepare regular performance reports, track budgets, and monitor key performance indicators.
• Support social media and influencer marketing initiatives, including content scheduling and performance tracking.
• Maintain brand identity guidelines and assist with project documentation and stakeholder follow‑up.
• Help organise marketing events, activations, and partnership activities.

Required profile

• Bachelor’s degree in Marketing, Mass Communication, Business Administration or related field; MBA is a plus.
• 5–8 years of experience in marketing, digital marketing or PR, preferably within real‑estate or destination marketing.
• Fluent in Arabic and English with strong communication, research and analytical abilities.
• Creative problem‑solver, detail‑oriented, and able to work both independently and as part of a team.

Required skills

• Proficiency with Microsoft Office.
• Experience using Google Analytics.
• Familiarity with CRM systems.
• Knowledge of major social media platforms for marketing purposes.