Brand Manager

About the role

The Brand Manager will lead the development and execution of strategic brand initiatives that support the company’s mission to elevate local brands. This role combines brand positioning, multi‑channel marketing, and partnership development to drive awareness, engagement, and growth.

Key responsibilities

• Develop and implement comprehensive brand strategies aligned with company goals and values.
• Plan and execute multi‑channel campaigns, including digital marketing, social media, PR, events, and influencer collaborations.
• Collaborate with local brand partners to create joint promotions that showcase their stories and products.
• Manage and enhance the brand’s presence across digital platforms such as the website, social media, and email marketing.
• Oversee paid advertising campaigns on platforms like Instagram, Facebook, and Google Ads.
• Identify and develop strategic partnerships that strengthen brand positioning and market presence.
• Lead the planning of brand calendars and seasonal campaigns to boost awareness and engagement.
• Analyze brand and marketing performance data to refine strategies and maximize ROI.
• Work closely with sales, merchandising, and operations teams to ensure brand initiatives support overall business objectives.
• Manage brand budgets, external vendors, agencies, and freelancers.
• Stay updated on market trends, consumer behavior, and the competitive landscape.

Required profile

• Bachelor’s degree in Business, Marketing, or a related field.
• 5–7 years of experience in brand management or marketing, preferably within fashion retail or lifestyle sectors.
• Proven track record of building and managing successful brand campaigns.
• Strong understanding of digital marketing and brand positioning.
• Excellent communication, creativity, and project‑management abilities.
• Ability to collaborate across teams and manage external partnerships.
• Passion for local fashion brands, culture, and sustainability.

Required skills

• Proficiency in digital marketing tools and platforms.
• Proficient in Microsoft Office.
• Proficient in marketing analytics tools.