Brand Manager – Mixed‑Use Development

About the role

We are looking for a dynamic Brand Manager to lead the brand strategy for Abou Ghaly Development, a mixed‑use commercial destination in 6th of October City. The role will shape brand awareness, drive footfall, and support leasing objectives, positioning the development as a premier lifestyle, retail and entertainment hub.

Key responsibilities

• Develop and implement the overall brand and marketing strategy.
• Build and maintain a strong brand identity across all customer touchpoints.
• Plan and execute integrated campaigns covering digital, social media, PR, events and outdoor advertising.
• Drive awareness, engagement and footfall through targeted promotions and partnerships.
• Support leasing by creating marketing materials and campaigns that attract retailers, F&B operators and commercial tenants.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Manage relationships with agencies, media partners and event organizers.
• Monitor marketing performance, customer engagement and campaign ROI.
• Collaborate with leasing, operations and commercial teams to ensure brand alignment.
• Organise launch events, activations and community‑engagement initiatives.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
• 5‑7 years of experience in brand management, marketing or destination marketing.
• Experience in real estate, retail, shopping malls, mixed‑use developments, hospitality or lifestyle brands is highly preferred.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of consumer behaviour, digital marketing and brand‑building strategies.
• Experience managing agencies, budgets and cross‑functional projects.
• Excellent communication, presentation and stakeholder‑management abilities.
• Strong analytical and project‑management capabilities.
• Ability to thrive in a fast‑paced environment and support the launch of a new market destination.

Required skills