Brand Marketing Manager

About the role

Raxeira Beauty is seeking a strategic Brand Marketing Manager to drive brand growth across digital, medical, e‑commerce, retail and activation channels. You will shape integrated marketing strategies, oversee creative execution, and ensure a consistent customer experience at every touchpoint.

Key responsibilities

• Develop and execute annual, quarterly and monthly brand and marketing plans.
• Maintain and strengthen Raxeira’s brand identity, positioning and communication across all channels.
• Plan and manage product launches, promotional campaigns and seasonal activities.
• Analyse market trends, competitor actions and campaign performance to optimise growth.
• Lead digital marketing initiatives on Meta, TikTok, Google and other platforms.
• Manage influencer partnerships, UGC creators, content direction and performance evaluation.
• Collaborate with media buying, creative teams and external agencies to ensure consistent brand execution.

Required profile

• Bachelor’s degree in Pharmacy, Marketing, Business Administration or a related field.
• Minimum 5 years of brand management experience, preferably in beauty, cosmetics, FMCG, healthcare or e‑commerce.
• Proven track record in digital marketing, influencer campaigns and product launches.
• Strong commercial mindset with the ability to translate brand strategy into business growth.

Required skills

• Shopify
• Amazon
• Noon
• Jumia
• Meta
• TikTok
• Google