Creative Strategist

About the role

We are launching a direct‑to‑consumer brand in Egypt and need a Creative Strategist to shape the way the brand communicates and drives growth. As the first dedicated creative hire, you will own the ideas that connect our manufacturing heritage with customer needs.

Key responsibilities

• Develop ad angles and creative concepts rooted in our manufacturing story, product quality, and real customer problems.
• Write briefs for user‑generated‑content (UGC) creators and manage content production from concept to delivery.
• Scout, recruit, and maintain a roster of UGC creators who can bring diverse perspectives to life.
• Analyze Meta ad performance metrics and decide on the next tests and why.
• Maintain a full creative pipeline with 3‑5 ready‑to‑launch concepts at any time.
• Research global DTC trends and adapt successful tactics for the Egyptian market.

Required profile

• Experience in performance marketing, a DTC brand, or a media‑buying environment.
• Strong intuition for what makes users stop scrolling and engage.
• Ability to think in hooks, human problems, and emotions.
• Comfort reading ad metrics such as ROAS, CPP, CTR, and CVR.
• Proactive, opinionated, and able to work without constant direction.
• Can commute daily to Sheikh Zayed.

Required skills