Digital Marketing Analyst

About the role

Drive digital marketing efforts through data analysis and strategic insights, contributing to the success of our products. You will work closely with creative, design, and product teams to shape and execute effective marketing strategies.

Key responsibilities

• Conduct comprehensive market research, competitor analysis, and identify emerging opportunities.
• Develop and implement SEO strategies to improve organic visibility and increase website traffic.
• Track website performance using analytics tools, monitor key metrics, and generate insightful reports.
• Assist in testing and optimizing digital products to enhance user experience and drive conversions.
• Collaborate with creative and design teams to align marketing initiatives with product development.
• Stay updated on digital marketing trends and contribute innovative ideas.
• Support the creation of marketing campaigns, promotional materials, and prepare reports for stakeholders.

Required profile

• Minimum of 2 years experience in digital marketing or related fields.
• Bachelor’s degree in Marketing, Business, or a related discipline; certifications in digital marketing are a plus.

Required skills

• SEO techniques and tools.
• Google Analytics and other web analytics platforms.