Digital Marketing Executive

About the role

Hyde Park Developments is looking for a Digital Marketing Executive in New Cairo City. The role supports digital marketing activities that enhance brand visibility, drive web traffic and support lead generation across online channels. It suits a junior professional with a creative mindset and a growing strategic understanding, who can contribute to campaign execution, performance tracking and coordination with external partners.

Key responsibilities

• Support the execution of digital marketing campaigns across social media, paid media and the company website, in line with approved strategies and objectives.
• Assist in creating engaging content for digital channels, consistent with the brand's tone of voice and visual guidelines.
• Work with external agencies, including digital and media buying agencies, to develop marketing materials, ads and campaign assets, and ensure day-to-day execution of campaigns.
• Monitor and report on key performance indicators (KPIs) and provide insights on campaign performance and optimisation opportunities.
• Conduct market and competitor research to support campaigns and strategic planning.
• Support the day-to-day management of social media, including content scheduling, coordination with agencies and community management under supervision.
• Stay informed on digital marketing trends, tools and best practices.

Required profile

• Bachelor's degree in Marketing, Communications, Business Administration or a related field.
• 0-1 years of experience in digital marketing or a related role.
• Strong writing and editing skills with attention to detail and brand consistency.
• Willingness to learn and collaborate in a fast-paced team environment.