Digital Marketing Manager

About the role

This full‑time, on‑site position in Cairo, Egypt, leads the development and execution of online campaigns across social media, SEO, email and PPC to boost brand awareness and generate leads.

Key responsibilities

• Develop and implement long‑term digital marketing strategies aligned with business objectives.
• Plan, execute and optimise integrated campaigns across SEO, SEM, PPC, social media and email.
• Monitor KPIs, analyse data trends and continuously improve performance.
• Manage digital marketing budgets to maximise ROI.
• Lead, mentor and supervise internal teams and coordinate with external agencies.
• Oversee website management, content governance, product setup, merchandising and performance reporting.

Required profile

• Bachelor’s degree in Marketing, Business Administration or a related field.
• Minimum 4 years of progressive digital marketing experience with proven strategy and revenue growth.
• Advanced knowledge of SEO, SEM, paid media, email marketing and social platforms.
• Strong analytical skills with expertise in Google Analytics and Google Tag Manager.
• Proven leadership, communication and stakeholder‑management abilities.

Required skills

• SEO
• SEM
• PPC
• Social Media Platforms
• Email Marketing
• Google Analytics
• Google Tag Manager
• Web Analytics
• Conversion Optimization
• Information Architecture
• Product Management
• Merchandising
• Inventory Tracking
• Performance Analysis